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6. Companies and growth rates Future value and present value concepts are applied in various ways, such as calculating growth rates, eamings per share, expected

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6. Companies and growth rates Future value and present value concepts are applied in various ways, such as calculating growth rates, eamings per share, expected sales and revenues in the future; and so forth. Consider the following case: Pharmacist John S. Pemberton invented a soft drink in 1886 that eventually became not only an integral part of everyday life in the United States but also a symbol of consumerism worldwide. In 1929 the first Coca-Cola vending machines were installed in Germany, and in 1930 , the German branch of the Coca-Cola Co. opened in Essen. Coca-Cola sales in Germany were 243,000 cases in 1934, 1 million cases in 1936, and 4.5 million cases in 1939. Germany was a growing maricet for Coca-Cola, along with other countries in Europe, before World War II. With the previous data given, calculate the company's sales growth rate for each time period in the following table: (Source: "Coca-Cola GmbH and Worid War Two," www.gettherealfacts.co. uk/docs/gmith.pdf) During World War It, Coca-Cola Co, cut off all syrup sales to Germany in 1940 , resulting in no sales from 1943 to 1945. If Coca-Cola's sales had grown from 1939 to 1945 at the same rate that they grew between 1934 and 1939 , its sales in 1945 would have been approximately cases. (Hint: Use sales data from 1939 as the present value.) Coca-Cola's worldwide sales as of December 31,2011 , was 26.7 billion cases. Assume the following sales distribution: (Source: "Coca-Cola GmbH and World War Two," www.gettherealfacts.co.uk/docs/gmbh.pdf) During World War 11, Coca-Cola Co. cut off all syrup sales to Germany in 1940, resulting in no sales from 1943 to 1945 . If Coca-Cola's sales had grown from 1939 to 1945 ot the same rate that they grew between 1934 and 1939 , its sales in 1945 would have been approximately Cases. (Hint: Use sales data from 1939 as the present value.) Coca-Cola's worldwide sales as of December 31,2011 , was 26.7 billion cases. Assume the following sales distribution: If Coca-Cola's worldwide growth were to continue at the same growth rate as it did in Germany between 1939 and 2009 , when sales grew at the.rate of 10.26%, its hypothebcal sales in 5pain in 2053 (42 years from 2011) would be approximately ignore other factors that affect sales.)

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