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? 6. Explain the differences between CPM and read ers per dollar. Which is the most valuable relative cost r comparison for advertisers to use?

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? 6. Explain the differences between CPM and read ers per dollar. Which is the most valuable relative cost r comparison for advertisers to use? Why? (LO 10-1) 7. Figure 10-27 discusses the advantages and disadvan- tages of media. Describe any factors that may be taking place that might change the disadvantages or advantages of various media. (LO 10-5)

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