6. Hoffman wished to establish a franchised grocery store as part of the Red Owl chain. The district manager of Red Owl informed Hoffman and his wife that they would be given a franchise if they would sell their current business in Wautoma, Wisconsin, purchase a building lot in Chilton, Wisconsin, and invest a certain amount of money to pay for the start-up expenses of the new franchise. The Hoffmans sold their business and purchased a building lot as required. The Hoffmans also set aside the amount of cash specified to pay for the start-up expenses. Red Owl refused to give the Hoffmans a franchise. Hoffman and his wife sued Red Owl for breach of contract. Red Owl claims that there was no contract because their promises were not supported by any consideration from the Hoffmans. Is Red Owl liable to the Hoffmans? Discuss. Hoffman v. Red Owl Stores, Inc., 133 N.W.2d 267)