6. How would you determine the price for this new yoga style? Consider that you are opening a new yoga studio from scratch. You need a venue, at least 2 instructors, a receptionist, equipment according to the type of yoga you are inventing, and stationary. Lets say that you are covered with the permits and taxes; you are going to do the marketing job yourself; and the venue was a former yoga studio (no renovations needed). You need to determine the price strategy and explain why this is the best option, no actual price needs to be given.