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6. In deciding whether to invest abroad, management must first determine whether the firm has a sustainable competitive advantage that enables it to compete
6. In deciding whether to invest abroad, management must first determine whether the firm has a sustainable competitive advantage that enables it to compete effectively in the home market. What are the necessary characteristics of this competitive advantage? Explain in detail. (minimum 400 words)
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International financial management
Authors: Jeff Madura
9th Edition
978-0324593495, 324568207, 324568193, 032459349X, 9780324568202, 9780324568196, 978-0324593471
