6. In the AIDA model, marketing com What are the four stages of the AIDA model? del, marketing communications move consumers stepwise through a series of mental stages. name and explain two "rule-of-thumb" methods of setting integrated Marketing Communications budgets, 8. When determining how to best convey the message in a marketing campaign, often one will determine the unique selling proposition (USP). What is a USP intended to do? 9. In the early stages of an ad campaign, the objectives are established. After the campaign has run, to determine if those objectives are met, the marketer will 10. Name five types of sales promotion (not advertising). Each answer worth one point