6. In this chapter we talked about developing successful products . The next step in developing your personal marketing plan is to provide a concise description of the product you are offering the company or graduate school program you seek-you. Think through the SWOT analysis you completed in Chapter 2 and think about your personal product offering . Focus on the specific value you would bring to the firm or graduate school . Think of the description as your elevator pitch, a 30 - to 60 -second description of the value you would bring to an organization. Formalizing this in your personal marketing plan will also help you identify specific jobs that match the skill sets that you offer. Your pitch might include answers to the following questions What makes you different from other potential employees? Why is the company or graduate program better with you than without you? How do your skills and background fit into what the organization wants Your Task: Write a two-paragraph product description of yourself that you can read or present in less than 60 seconds . The description should highlight your value to a potential organization or graduate school. You only have a limited amount of time , so choose your words carefully , to ensure that they create the maximum impact. 7 . In this chapter , you read about the importance of targeting specific segments and developing a positioning strategy that appeals to those segments. Your assignment for this chapter is to apply these critical concepts to your marketing plan. First, refer back to the career objectives (what company you want to work for or what graduate school you want to attend ) that you have already developed . Next , think about and clearly articulate how you will position yourself for your target market. There are a limited number of openings for good jobs and quality graduate schools. To maximize your chances of success , you must plan ahead and use the marketing strategies you have learned to position yourself properly in a very competitive environment. You should ask yourself questions such as : How can I best position myself for a job with one of these organizations What classes have I taken or what experiences have I had that position me for the graduate school I want to attend