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6) ________ is the number of times within a specified time period that an average person or household is exposed to a given advertising message.
6) ________ is the number of times within a specified time period that an average person or household is exposed to a given advertising message. Group of answer choices Reach Impact Viewership Frequen
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Operations Management An Integrated Approach
Authors: R. Dan Reid, Nada R. Sanders
6th edition
1118952618, 978-1118952559, 1118952553, 978-1118952610
