6) Maker's Mark, a manufacturer of whisky, has required its distributors to charge a specified retail price for its whisky. Maker's Mark is most likely guilty of A) competitive pricing B) market skimming pricing C) retail price maintenance D) deceptive pricing E) price discrimination 7) Why are customers often considered the most important sources of new-product ideas? A) Customers estimate the minimum and maximum sales to assess the range of risk. B) The company can analyze customer questions and complaints to find new products that better solve consumer problems. C) Customers are close to the market and can pass along information about problems and new-product possibilities. D) Customers review the sales, costs, and profit projections for a new product to find out whether the product satisfies the company's objectives. E) Customers buy competing new products, take them apart to see how they work, analyze sales, and then decide to purchase. 8) Which of the following positioning strategies can bring value to customers? A) same for more B) much less for less C) less for more D) more for the same E) much less for more 9) Which of the following is LEAST relevant when a firm evaluates different market segments? A) segment size and growth B) required effort to target the segment C) segment structural attractiveness D) core competencies of competitors E) company objectives 10) Stylize, Inc. opened an online store that triggered disagreements between headquarters and the firm's exclusive distributor. This type of a disagreement is known as a(n) conflict. A) indirect B) vertical C) horizontal D) selective E) multitiered