6 MARKETING MANAGEMENT - Word X File Home Insert Design Layout References Mailings Review View Tell me what you want to do... Sign in & Share Timberland Launches A New Line Made From Recycl 1. In the context of marketing environmental factors, elaborate TWO (2) forces that Initiate By: Bd Minion. Thursday. 1 October 2020 Timberland to launch products made from recycled materials. (10 Marks) Whether you believe not. climate change real We may not see it, but we can definitely feel it. as global warming has 2. The study of consumer behaviour is the study of how individuals, groups, and organizations been wreaking havoc on the environment for the past few years now. select, buy, use, and dispose goods, services, ideas, or experiences to satisfy their needs There are a lot of brands out there who are doing their part to help save and wants. Evaluate how psychological or social factors might influence customers to the environment, and one of tham is Timberland. purchase Timberland products made from recycled materials. (5 Marks) A sustainable fashion line aberland's "Nature Needs Heroes" campaign is the rallying cry for Timberland has used their Fall/Wint 3. Demonstrate how Timberland products made from recycled materials should be marketed. d from the brand's successful 'My First Eco Kicks' campaign with the on to (20 Marks) return of the Earthkeepers@ Edition products. Your explanation must be based on the marketing mix (4 P's) strategies. Now thirteen years on. Timberland is proud to reintroduce the Earthkeepers@ platform, which remains true to its recycled and eco-conscious design started from the Earthkeepers@ Original boot in 2007, with a whole new eco-innovative approach this year. Their new Earthkeepers Edition (EK+) footwear and apparel line promise to set standards for Timberland and empower the brand to achieve their vision of making a Net Positive impact on the planet by 2030. these products, according to Timberland, use mat was that use regenerative practices to help soil ab with renewable natur materials ( not fossil fuels). sourced from farms using responsible land ment practices. Or they are made using materials that are 100 per cent recycled. The first drop under the Earthkeepers Edition banner are the Ecoriginal EK+ 6"Waterproof Boots (available for men and women). featuring military-styled straps. camouflage prints and quilted technical weaves. The bra Christopher to last with Butter Leather from a tannery rated silver for responsible environmental practices by the Leather Working Group. The TimberDry waterproof linings are made of 50 per cent recycled plastic, helping to keep your feet dry and plastic out of landfils, The Responsible Natural Rubber used in these soles does not contribute to rainforest deforestation. Not just that. Timberland also applied the same philosophy The Ecoriginal EK+ Waterproof Fishtail Parka, also influenced by Christopher Raeburn's "RAEMADE" philosophy, Is made using Timberland's exclusive TimberDry waterproof lining and a ReBOTLTM fabric shell. Both the linings and shell are made entirely of recycled plastic. Even the zippers and trims are made of recycled materials. Honouring the ambitious goal of Timberland's commitment to plant 50 million trees by 2025, the brand also releases the Tree Pack Collection including Timberlands Premium 6-Inch Tree Pack Quilted Boots crafted with ReBOTLTM fabric and Heritage Tees that are made with organically-grown cotton. A range of fleece bomber jackets, sweatshirts tees, quilted bottoms and cargo pants round out the menswear and womenswear designs, all of h combine waterproof or or breathable gnificant amounts of recycled cotton, wool, polyester and nylon fabrics. We don't know about you, but for a fashion line made entirely out of recycled or sustainable material, they look really good. You may visit the following website to get the full story. Source: https:/rolakdaily.com/lifestyle/article/106810imberland-launches-a-new-line-made-from: recycled material-and-1-4-awesome as of 4th Nov 2020. Page 2 of 2 0 words [ English (Malaysia) 70% H Type here to search 3 9 x ] 10:44 AM A () ENG 12/12/2020