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6. Metrics 2 Marks Select any one metrics from the following web centric metrics that can measure the success of e-business operations. Unique visitors-The number

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6. Metrics 2 Marks Select any one metrics from the following web centric metrics that can measure the success of e-business operations. Unique visitors-The number of unique hit to your site in a given time. This is commonly used by Nielson/Net ratings to rank the most popular websites. Total hits- number of visits to your Website, many of which may be same visitor. Page exposure-average number of page exposure to an individual visitor. Conversion rate- percentage of potential customer who visits your website actually buy something. 7. Handling 2 Marks Abandonment Abandoned the registrations- number of visitors who starts the process of completing the registration page and then abandon the activity Abandoned shopping carts- the number of visitors who create a shopping cart and start shopping and then abandon the activity before paying for the merchandise. Note: Presentation carries 5 marks 6. Metrics 2 Marks Select any one metrics from the following web centric metrics that can measure the success of e-business operations. Unique visitors-The number of unique hit to your site in a given time. This is commonly used by Nielson/Net ratings to rank the most popular websites. Total hits- number of visits to your Website, many of which may be same visitor. Page exposure-average number of page exposure to an individual visitor. Conversion rate- percentage of potential customer who visits your website actually buy something. 7. Handling 2 Marks Abandonment Abandoned the registrations- number of visitors who starts the process of completing the registration page and then abandon the activity Abandoned shopping carts- the number of visitors who create a shopping cart and start shopping and then abandon the activity before paying for the merchandise. Note: Presentation carries 5 marks

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