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objectives are Good ( i . e . things you want to achieveduring your interviews ) Hypothesize which they are by answering Yes / No

objectives are "Good" (i.e. things you want to achieve during your interviews)
Hypothesize which they are by answering "Yes / No", and "Why / Why Not?" for each one.


Objective
Discover if customers will buy your solution
Discover what marketing strategies to use
Identify how much customers will pay for your solution
Discover what kind of functionality your solution should have
Discover the emotions people associate with the problem youre trying to solve
Identify Early Adopters for your solution
Identify what product names customers prefer

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