6 Part 4 of 4 Required Information [The following information applies to the questions displayed below.] Raner, Harris & Chan is a consulting firm that specializes in information systems for medical and dental clinics. The firm has two offices-one in Chicago and one in Minneapolis. The firm classifies the direct costs of consulting jobs as variable costs. A contribution format segmented income statement for the company's most recent year is given: 16.7 points Sales Variable expenses Contribution margin Traceable fixed expenses Office segment margin Common fixed expenses not traceable to offices Net operating income eBook Office Chicago Minneapolis $ 177,280 182.ee $ 354,880 182.ee 53,180 30.ee% 212,480 60.00% 123,988 70.00% 141,680 40.00% 92,84e 52.00% 56,640 16.29% $ 31,860 18.sex $ 84,960 24.80x Total Company $ 531,00 182.ee 265,500 50.ee% 265,500 50.sex 148,680 28.02% 116,820 22.sex Print 74,340 $ 42,480 14.ee 8.8% References Assume that Minneapolis' sales by major market are: Sales Variable expenses Contribution margin Traceable fixed expenses Market segment margin Common fixed expenses not traceable to markets Office segment margin Minneapolis $ 354,80 180.00% 212,480 60.ee% 141,680 40.ee% 38,940 11.00% 102,660 29.09% 17,780 5.82% $ 84,960 24.80% Market Medical Dental $ 236,000 100.ee% $ 118,30 180.sex 151,040 64.ee 61,360 52.ee 84,960 36.ee% 56,640 48.sex 14,160 6.88% 24,789 21.68% $ 79,800 30.80% $ 31,860 27.80% The company would like to initiate an intensive advertising campaign in one of the two market segments during the next month. The campaign would cost $5.900. Marketing studies indicate that such a campaign would increase sales in the Medical market by $47,200 or increase sales in the Dental market by $41,300. Required: 1. How much would the company's profits increase (decrease) if it implemented the advertising campaign in the Medical Market? 2. How much would the company's profits increase (decrease) if it implemented the advertising campaign in the Dental Market? 3. In which of the markets would you recommend that the company focus its advertising campaign? Complete this question by entering your answers in the tabs below. Required 1 Required 2 Required 3 How much would the company's profits increase (decrease) if it implemented the advertising campaign in the Medical Market? Company's profits increase by