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(6 points) A payroll company sells a variety of services to business customers. The average customer generates a $12,000 profit annually. The company is considering
(6 points) A payroll company sells a variety of services to business customers. The average customer generates a $12,000 profit annually. The company is considering adding new services. The new services are projected to increase the retention rate is im 70% to 75%. If the retention much will the CLV for the average customer change (i.e., what is the difference between the two CLVs)? Assume a 12% discount rate. (6 points) A payroll company sells a variety of services to business customers. The average customer generates a $12,000 profit annually. The company is considering adding new services. The new services are projected to increase the retention rate is im 70% to 75%. If the retention much will the CLV for the average customer change (i.e., what is the difference between the two CLVs)? Assume a 12% discount rate
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