1. (6 points) Estimated Demand. You are the manager of a firm that sells novelty coffee cups and other similar goods. Every Halloween, your firm sells pumpkin shaped coffee mugs. You typically sell the mugs for $17 and sell an average of 2,108 mugs. Due to increased labor costs, you decide to raise the price to $24 per mug. When you do this your sales fall to 1632 mugs
   1. Assuming that your firm's demand function is linear (i.e., takes the form