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(6 points) Your boss believes that increasing acquisition spending from bers evaluate the proposed increase in acquisition spending. Is it a good idea? $450
(6 points) Your boss believes that increasing acquisition spending from bers evaluate the proposed increase in acquisition spending. Is it a good idea? $450 would increase the retention rate from 75% to 82%. "Run some numbers" to nual purchases: Count rate: $360 14% 45% Retail Margin: Promotional Costs/Yr. $25
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