6. Profitability ratios

Profitability ratios help in the analysis of the combined impact of liquidity ratios, asset management ratios, and debt management ratios on the operating performance of a firm.

Your boss has asked you to calculate the profitability ratios of Blur Corp. and make comments on its second-year performance as compared to its first-year performance.

The following shows Blur Corp.s income statement for the last two years. The company had assets of $11,750 million in the first year and $18,796 million in the second year. Common equity was equal to $6,250 million in the first year, and the company distributed 100% of its earnings out as dividends during the first and the second years. In addition, the firm did not issue new stock during either year.

Blur Corp.

Income Statement For the Year Ending on December 31 (Millions of dollars)

	Year 2	Year 1
Net Sales	6,350	5,000
Operating costs except depreciation and amortization	1,120	1,040
Depreciation and amortization	318	200
Total Operating Costs	1,438	1,240
Operating Income (or EBIT)	4,912	3,760
Less: Interest	663	395
Earnings before taxes (EBT)	4,249	3,365
Less: Taxes (40%)	1,700	1,346
Net Income	2,549	2,019

Calculate the profitability ratios of Blur Corp. in the following table. Convert all calculations to a percentage rounded to two decimal places.

Ratio	Value
	Year 2	Year 1
Question #1 Operating margin	A. 77.35% B. 92.82% C. 98.24% D. 59.21%	75.20%
Question #2 Net profit margin	40.14%	A. 40.38% B. 54.51% C. 31.80% D. 50.98%
Question #3 Return on total assets	A. 21.69% B. 13.56% C. 10.74% D. 15.95%	17.18%
Question #4 Return on common equity	A. 36.29% B. 50.16% C. 40.78% D. 30.59%	32.30%
Question #5 Basic earning power	26.13%	A. 20.00% B. 32.00% C. 41.80% D. 24.00%

QUESTION #6 Decision makers and analysts look deeply into profitability ratios to identify trends in a companys profitability. Profitability ratios give insights into both the survivability of a company and the benefits that shareholders receive. Identify which of the following statements are true about profitability ratios. CHECK ALL THAT APPLY

A. If a company has a net profit margin of 10%, it means that the company earned a net income of $0.10 for each dollar of sales. B. If a companys operating margin increases but its profit margin decreases, it could mean that the company paid more in interest or taxes. C. An increase in a companys earnings means that the net profit margin is increasing. D. If a company issues new common shares but its net income does not increase, return on common equity will increase.