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6. Sweet Escape is a local bakery. A review of their Instagram audience for three months appears in Table 3 Complete the table by calculating

6. Sweet Escape is a local bakery. A review of their Instagram audience for three months appears in Table 3 Complete the table by calculating Instagram audience growth rate for each month (2 points). Month October November December Q7 ANSWER Table 3 Sweet Escape Instagram Audience Review Begin Month End Month Brand 3,802 3,861 4,023 Q7. Comment on the trend of Sweet Escape's Instagram audience growth rate over the three-month period. Enter answer in space below (3 points) Q9 ANSWER Sweet Escape wanted to know how its social media presence compared to other local bakeries Suzanne, Sweet Escape owner, used a social media listening service to gather information on number of mentions for Sweet Escape and two competing bakeries during December Social media mentions information appears in Table 4 Q8. Calculate social media share of voice for Sweet Escape and its two competitors by completing Table 4 (2 points) Table 4 Social Media Mentions for Local Bakeries Number of Mentions 3,861 4,023 4,415 2760 1555 2275 Grow

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