Question
6, The Smith and Smith Advertising Agency has been struggling financially. Mr. Smith is approached by the representative of a small South American country which
6, The Smith and Smith Advertising Agency has been struggling financially. Mr. Smith is approached by the representative of a small South American country which is on good terms with the U.S. Department of State. He wants S and S to made a multimillion dollar advertising and public relations campaign which will booster the image of the country and increase the likelihood that it will receive U.S. foreign aid assistance and attract investment capital. Smith knows the country is a dictatorship which has been accused of numerous human rights violations. Is it ethical for the Smith and Smith Agency to undertake the proposed campaign?
Assess each of the above six business scenarios posing the marketing ethics issues, and address the ethical questions at the end of each scenario
In particular, - Detail the role of the various business & consumer marketing functions and processes involved in the decision marking required __ to this effect, explain the connected marketing mix elements as they apply in each scenario, and the perspectives of all stakeholders impacted within each scenario
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