6. The Three Tests of a Winning Strategy - PAGE 8 Company strategy fit the company situation -Company helps you get discounts with the service providers (external). the company give you 10% discount as well if you pay your first 12 months in full payment (internal). The company achieved sustainable competitive advantage -They have a unique style of strategy to sustain their customers through excellent negotiating to service providers which makes customers happy. The strategy produce good company performance -They gain profit -they don't have direct competitors so basically they have a good competitive strength and market standing