6. Today, the marketplace for products and services is cluttered. There are lots of companies producing very similar products and ultimately competing for the same customers. The marketing strategy known as is a way to gain customer loyalty and repeat business. a. Product design strategy b. Place strategy Promotion strategy d. Customer relationship management strategy C. a. 7. Alvin started a marketing research project to determine the kinds of apps prospective customers are looking for on the new smartwatch his company has developed. Which of the following statements is good advice when preparing a marketing research project? Causal research is the only type of research that will provide the type of information Alvin is seeking Alvin needs a well-defined research objective and questions that address the objective. c. Descriptive research will provide him with the kind of data he needs, as long as he does not get bogged down with a well-written research objective. d. The project should begin with demographic questions, with no less than 15 questions for the entire project. b. 8. In order to understand the customers' needs, we engage in marketing research. data-gathering involves the collection of data already gathered by a government agency, Trade association, or other research company. This research (If valuable to the preparation of the 4 Ps) is usually than the other type of data gathering that one could pursue. a. Primary; more costly b. Primary; less costly c. Secondary; more costly d. Secondary; less costly 9. involves the original collection of data which can be in the form of a. Secondary research; focus groups and observational activities b. Secondary research; focus groups and written surveys c. Primary research; focus groups, observational activities, and surveys. d. Primary research; online surveys, census data, and trade association data