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6. What are the three components of a cultural expression? ( 10pts ) 7. What is are the three types of source material that we

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6. What are the three components of a cultural expression? ( 10pts ) 7. What is are the three types of source material that we can use for cultural branding? ( 10pts) 8. Why do brands need stories? Why is storytelling useful for brand management (15 pts)

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