6) What is a target persona? Why do brands identify them and how are they used by different marketing players? List 4 characteristics a brand would want to know about each target persona. 7) Explain the terms demographics and psychographics. Give a one-sentence explanation for each, and 3 examples of each. 8) Find a print or TV ad campaign you like. Explain what you think... The target audience is, in demographic and psychographic terms The "competitive frame" or "consideration set" is (used interchangeably) The point(s) of difference it's communicating The end benefit(s) from using the product or service 9) Name 3 different creative approaches/genres for advertising and provide an example of each (a screen shot or print ad). Include 1 sentence for each, describing why you think the brand found that approach effective. 10) What is a customer journey empathy map, what are the key steps/stages along the journey, and why is it valuable for ompanies to do them for each important brand target? 11) Explain the term "consumer promotion." Provide 3 examples of consumer promotions and explain how each helps a brand achieve different objectives.