Question
6. You are marketing Red Baron frozen pizza, and you are looking for some place to spend $50,000 in surplus advertising budget. You have narrowed
6. You are marketing Red Baron frozen pizza, and you are looking for some place to spend $50,000 in surplus advertising budget. You have narrowed the choice down to two markets: Seattle and San Francisco. Calculate the BDI/CDI for both markets. If the surplus can only be spent in one market, based BDI/CDI ONLY, which market should you choose? Why? (10 points)
| Market | % U.S. | % Red Baron | % Frozen Pizza |
| Seattle | 0.9 | 1.6 | 1.9 |
| San Francisco | 1.7 | 2.8 | 3.0 |
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Statistics Unlocking The Power Of Data
Authors: Robin H. Lock, Patti Frazer Lock, Kari Lock Morgan, Eric F. Lock, Dennis F. Lock
1st Edition
9780470601877
