6.1.1 Financial Objectives & Strategies Define at least 3 financial related objectives using the following guidelines: They should be of interest to the company as well as to prospective investors (equity) and lenders (debt). They should be aligned with your overall Business, Marketing, Promotional, and Operations Objectives. All monetary amounts should be in Canadian currency and the currency of the assigned country.. For example, the objectives could be based on: Financial ratios like ROI of SROI, Debt to Equ

ity, etc. Revenues or unit sales over various time periods. Gross, net or operating margins

6.1.1 Financial Objectives \& Strategies