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61MC This chapter gives two general categories of P-O-P displays and identifies over a dozen examples of in-store options such as floorstands, shelf talkers, and

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61MC This chapter gives two general categories of P-O-P displays and identifies over a dozen examples of in-store options such as floorstands, shelf talkers, and the dump bin. Take that list of 8 to 10 items, and go to any retail store or market. Make a list of examples you can find to match the displays discussed in the text, and identify the advertisers that used each display you found. Briefly describe each P-OP display and evaluate its usefulness based on what you learned in the chapter. It is expected that you will name the type of display, give the brand using the display, and discuss whether the display works and why or why not. You should have at least five to six paragraphs for this assignment. 61MC This chapter gives two general categories of P-O-P displays and identifies over a dozen examples of in-store options such as floorstands, shelf talkers, and the dump bin. Take that list of 8 to 10 items, and go to any retail store or market. Make a list of examples you can find to match the displays discussed in the text, and identify the advertisers that used each display you found. Briefly describe each P-OP display and evaluate its usefulness based on what you learned in the chapter. It is expected that you will name the type of display, give the brand using the display, and discuss whether the display works and why or why not. You should have at least five to six paragraphs for this assignment

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