64) What is false about scanning? A) When readers scan text, they are looking for a specific word, phrase, subject, etc. B) This is often a time-consuming technique that helps people find what they need online. C) Screen fatigue can affect scanning in a negative way. D) Scanning helps to facilitate the action-driven mentality. 65) What is one of the best times to pitch a guest post? A) When a blog mentions the company that you represent in a post or on social media B) When a blog lists you, the company, and/or one of its products/services in its posts C) When a blog advertises that they're looking for guest posts D) All of these 66) What is the focus of the channel Twitch? A) Online gaming B) Commenting and liking videos C) Live streaming video game plays D) None of these 67) What is the purpose of Wikipedia's sandbox? A) To give writers a place to develop their drafts and submit them for review B) To have branding and logos C) Does not have any benefit D) None of the above 68) What is true about an infographic? A) An infographic is short for "Intended graphic", B) Because it contains content and images, an infographic is not an effective means through which 68) What is true about an infographic? A) An infographic is short for "Intended graphic", B) Because it contains content and images, an infographic is not an effective means through which to convey information to the target audience. C) The way content is written for and organized within an infographic works well with most people's wa of absorbing content online-through skimming. D) It organizes and presents information in a chart with no words on it. 69) What kind of questions should a video interviewer avoid asking? A) Long descriptive questions B) Relevant questions C) Vague questions D) All of these 70) What kind of tone would be appropriate for a luxury brand? A) Empathetic B) Cultured C) Lively 94) Which two executive summary styles can a copywriter choose from? A) Trailer style and synopsis style B) Executive summary and outline C) Long page style and white space style D) None of these 95) Why do some copywriters engage in keyword stuffing? A) They hope it will make the copy more scannable. B) They hope it will make the copy look less spammy C) They hope it will result in a higher page rank. D) None of these 96) Why is email regarded as such an effective way to promote content? A) It is cost efficient B) It encourages customer loyalty and increases subscribers. C) It acts as a platform to share the business' newest and best work, as well as content exclusively available to subscribers. D) All of these