6-41. Media Skills: Messaging; Compositional Modes: Tuto-

rials [LO-1], [LO-5] High-definition television can be a joy to

watchbut, oh, what a pain to buy. The field is cluttered with

competing technologies and arcane terminology that is mean-

ingless to most consumers. Moreover, its nearly impossible to

define one technical term without invoking two or three oth-

ers, leaving consumers swimming in an alphanumeric soup of

confusion. As a sales support manager for Crutchfield, a lead-

ing online retailer of audio and video systems, you understand

the frustration buyers feel; your staff is deluged daily by their

questions.

Your task: To help your staff respond quickly to consumers who

ask questions via Crutchfields online IM chat service, you are

developing a set of canned responses to common questions.

When a consumer asks one of these questions, a sales adviser can

simply select the ready-made answer. Find the TV Buying Guide

on the Crutchfield website at www.crutchfield.com, then write

concise, consumer-friendly definitions of the following terms:

1080p, OLED, 4K, and 3D TV.