65. "Differentiation" as a strategy that includes: a) Unique promotional positioning in the consumer mind by Advertising, Public Relations, Publicity, etc. b) Different levels of determinant important) product attributes c) Unchanged differential vis a vis consumer behavior d) All of the above e) e.a. and b. only 66. Operational Excellence is a good approach but most indispensable in: a) Differentiation b) Cost Leadership c) Hybrid development d) Diversification e) Absorption 67. In which of the following situation(s) the strategies implied by the "globalization of markets" hypothesis is (are) likely to work, even if the hypothesis is false; a) when marketing culture-insensitive product b) when marketing cultural symbols being "borrowed" c) when marketing to similar subcultures, in different cultures d) any of the above e) none of the above 68. Which of the following types of research is most closely related to "what-if" analysis in Simulation: a) Exploratory Research b) Descriptive Research c) Causal Research d) All of the above 69. According to Michael Porter's Value Chain Model, all Activities could be classified as