68. Which of the following statements concerning the value chain is false? A. The goal of a value chain is to find areas where a company can either add value or reduce cost. B. The value chain focuses on the entire production process, as well as the sale of the product and service after the sale. C. If a company cannot compete in a specific area of the value chain, it might outsource that portion of the value chain to another entity which can perform it better. D. Successful firms are ones that operate within the entire value chain, thereby overseeing every aspect of the value chain for the customer