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6B investment. (6) Items such as market knowledge, effective advertising programs, fundraising 8 capabilities and trained staff are NOT regarded as assets because they: a.

6B

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investment. (6) Items such as market knowledge, effective advertising programs, fundraising 8 capabilities and trained staff are NOT regarded as assets because they: a. are monetary items. b. are not controlled by the entity. c. cannot be reliably measured. d. are too difficult to manage. O (7) Valuation techniques that reflect the amount that would be required currently to

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