Question
6b. Which of the following accurately characterize Under Armour's resource weaknesses and competitive liabilities? Select yes for resource weaknesses below that are accurate and choose
6b. Which of the following accurately characterize Under Armour's resource weaknesses and competitive liabilities?
Select "yes" for resource weaknesses below that are accurate and choose "no" for those that are not.
a. Weaker brand name recognition and reputation than key competitorsNike and the adidas Group.
(Click to select)
Yes
No
b. Smaller product line breadth compared to Nike and the adidas Group.
(Click to select)
Yes
No
c. Relatively limited distribution outside North America (although UA's global distribution capabilities are growing/improving).
(Click to select)
Yes
No
d. Relatively small global presence.
(Click to select)
Yes
No
e. Relatively small lineup of product offerings as compared to Nike and the adidas Group.
(Click to select)
Yes
No
f. A smaller portfolio of celebrity endorsements than Nike and adidas worldwide, but in North America its celebrity portfolio was considerably more potent than in other parts of the world.
(Click to select)
Yes
No
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