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6.If I select a target market of women who frequently use coupons, which categories of segmentation variables am I using? A. behavioral and lifestyle B.
6.If I select a target market of women who frequently use coupons, which categories of segmentation variables am I using? A. behavioral and lifestyle B. lifestyle and personality C. behavioral and dem
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Market Based Management
Authors: Roger Best
6th edition
130387754, 978-0130387752
