6.Pepsi releases their "global message of unity, peace and understanding" that it meant to portray with its advertisement featuring Kendall Jenner as a model who leaves a photo shoot and joins a protest. The ad was blasted with widespread criticism from viewers who believed the ad trivialized recent protests and the Black Lives Matter movement. Even Bernice King, daughter of Martin Luther King, Jr., responded to the ad, saying, "If only Daddy would have known about the power of #Pepsi." The CEO instructed his secretary, "Schedule 20 minutes on any news network for 5 p.m. I need to make a speech to control this situation." Write a brief opening paragraph of the CEO's speech. Explain the nature of the communication, the process followed, and any concerns. If you need additional information, make and document your assumptions. CHAPTER 5