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4.10 EVALUATE the internal and external sales environment while you were planning your proposal to the client. Include the following:
4.10.1 A summary of the competitive environment (which other banks had similar products/services and how you considered these);
4.10.2 The wider economic, legal and regulatory environment;
4.10.3 What you knew about the client and their buying behaviour;
4.10.4 What you knew about your bank and its ability to meet the needs, expectations and preferences of the client.
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