$7-5$ The Solutions Group is a combination of companies that helps clients better understand their target markets throughcreative research approachesIt has learned that many people have become quite adept at filtering out advertisingmessages and therefore do not respond to traditional research instruments such as surveysThe Solutions Groupsays that there must be a "research revolution" based on true dialogues with consumers, not the one$-$way monologuesoften seen in traditional surveys $($ Scenario $7-5)$ A number of $"$ revolutionary" techniques can be found by the Solutions Group in an attempt tounearth consumers' true feelings and honest opinions about brands and ads they should remember thatproblems with validity most likely arise in studies when respondents are asked to a recall their memories about ads for a particular brand taste products in blind share their thoughts and opinions about certain brands they don't like do things they don't normally do in real life when viewing