# 7 & 8. Question 7 (1 point) What is the term for the marketing process for identifying customers for whom the company will optimize its offering? O a) Positioning Ob) Targeting O c) Company demand O d) Market forecast Question 8 (1 point) Lee purchased her first new Mercedes Benz. The benefits she receives from the car are joy and excitement. What type of value is this known as in terms of positioning? a) Market Ob) Psychological Oc) Functional d) Derived

What is the term for the marketing process for identifying customers for whom the company will optimize its offering? a) Positioning b) Targeting c) Company demand d) Market forecast Question 8 (1 point) Lee purchased her first new Mercedes Benz. The benefits she receives from the car are joy and excitement. What type of value is this known as in terms of positioning? a) Market b) Psychological c) Functional d) Derived