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A leading advertising executive says: A successful brand is timeless. Do you agree? Should the statement be modified in the context of young consumers valuing
A leading advertising executive says: “A successful brand is timeless.”
Do you agree? Should the statement be modified in the context of young consumers valuing change, innovation, and unique choice? Explain your answer with current examples
Do you agree? Should the statement be modified in the context of young consumers valuing change, innovation, and unique choice? Explain your answer with current examples
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Yes I agree that a success brand should be timeless Styles change but your companys name and logo mustnt you wish to induce it right from the start so you wont confuse your target market Its imperativ...
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Global Business Today
Authors: Charles W. L. Hill Dr, G. Tomas M. Hult
10th edition
1259686698, 978-1259686696
