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7 According to Sigala (2018) social media supports the co-creation of the value of festivals across three spheres. These are: 1. The supplier, customer and

7 According to Sigala (2018) social media supports the co-creation of the value of festivals across three spheres. These are: 1. The supplier, customer and encounter spheres. 2. The encounter, experience and sharing spheres. 3. The pre-festival, festival and post-festival spheres

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