7. Arm & Hammer r launches a campaign to extend the life of its baking soda products through improved packaging and new uses in products such as toothpaste and cat litter. These new uses of products and other modifications are generally created during the phase of the product lifecycle. growth b introduction c. maturity extension decline 8. Borden, Inc. offers products. These products are referred to as Borden's pasta, snacks, grocery, and dairy items as well as films, adhesives, and other nonfood a.) product mix. product line. c. product differentiation. d. product life-cycle. e. inventory mix. stage in the evolution of new products in which the product is launched into full-scale manufacturing a test marketing. marketing is called business analysis. screening product development commercialization. 10. A brand that is owned by a producer is called a store brand. generic mark. manufacturer brand. d. private brand. & dealer brand. 11. What do yo-yo, aspirin, and thermos all have in common in a marketing sense? They were all once brand names that have since been declared generic terms They are all heavily promoted during daytime television. They are examples of functional product modification. They have extremely high brand loyalty. They are all examples of private-label brands. a. b. c. e. 12. A branding strategy in which a firm uses a different brand for each of its products is called bra a. producer b. individual c. unity d. family e.) promotion 13. A branding strategy in which a firm uses the same brand for all or most of its products is called a. producer b. individual unity d. family e. promotion