7) As a Chief Marketing Officer, I must decide what it needs to accomplish and how it will work with existing products. I must test it, protect it, make sure it sounds good and will not be constantly mispronounced. What strategy is this? 10 Points 8) Target Market Strategy uses the 20 Points techniques. 9) When it comes to Strategic Marketing, the road map for direction and focus is called a 10 Points 10) What is your Customer Lifetime ROI, if your total marketing investment is $100,000 and your CLV is $125,000. Please express your results properly (meaning, spell out whether your result is a dollar value, a decimal, a percentage, a ratio). 20 Points