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7. Emilie Malti, president of Jamaican Specialties, a specialty food marketing rm, was convinced that the target audience for her line of Caribbean conserves in

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7. Emilie Malti, president of Jamaican Specialties, a specialty food marketing rm, was convinced that the target audience for her line of Caribbean conserves in mango, lime, passion fruit, and papaya consisted of women, ages 25 to 44, with household incomes of $30, 000 and up. Jamaican Specialties\" major competitor's (Pacic Flavor) market segment appeared to be more widely dispersed with respect to both age and income. Emilie and her marketing VP, Ruth Marion, attributed this difference to the type of magazine in which Pacic Flavor advertised. Emilie and Ruth decided to conduct a study to determine the socioeconomic characteristics of their nn's market segment. They formed a panel of 800 women ages 18 and up. Online questionnaires are to be emailed to all panel members. A month after receiving all questionnaires, the company would email similar questionnaires to all panel members again. In this situation, is the research design appropriate? If yes, why? If no, why not

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