7. For which one of the following, should you include only one side of an argument?

A. If receivers oppose your position

B. If receivers are well educated

C. If receivers are likely to be exposed later to persuasive messages countering your position

D. If receivers already agree with your position

E. All of the above

8. Early notions of mass communication viewed mass society as both passive recipients of media messages and vulnerable to being manipulated. Which best describes current thinking?

A. Audiences are more vulnerable and passive than ever before.

B. Television viewing in particular creates increased activity in the right hemisphere of viewers brains.

C. Internet use has led to increasingly passive recipients at the end of message transmission systems.

D. Active receivers are not uniformly affected by mass communication messages.

E. All of the above.

9. Lippmanns model of the triangular relationship depicted the role of mass media in shaping public opinion. Which best describes the effect of mass communication in Lippmanns model?

A. Developing an accurate assessment of the scene of the action

B. Developing a shared understanding of the scene of the action

C. Developing a trustworthy picture of the world beyond our direct experience

D. Developing increasingly passive recipients of media messages

E. Developing increased activity in the right hemisphere of our brains