7. From the perspective of consumer heterogeneity, it is assumed that two menus at McDonald and any buffet restaurant are using what types of targeting strategies, respectively. a. mass and segmented targeting strategy b. mass and customized targeting strategy c segmented and customized targeting strategy d. niche and segmented targeting strategy e. none of the above 8. Need indicates a. a specific form or object taken by a human need as shaped by family, cultural background b. the human wants that are backed by purchasing power c a state of felt deprivation-as the basic human requirements d. all of the above e. none of the above 9. Which of the following is MOST LUKELY to cause need recognition by changing consumers' desired state of affair? a. b. c d. introduction of an innovative new product an ad campaign educating the potential harms of unattended illness increased product adoption by peers since it is a "much have" reviews at yahoo.com for movies none of the above is likely to influence consumers' desired state e. 10. Regarding types of consumer needs, which of the following is NOT one of consumer needs suggested by Max-Neef model? a. being b. having c. doing d. growing e none of the above 11. What do companies call a set of various types of functional, supporting, knowledge, and experiential benefits that they promise to consumers to satisfy their needs? a. market offering c demand satisfaction d. value proposition e customer value 12. The thoughts that occur while processing an advertisement are known as -while th feelings that occur are known as a. affective responses; cognitive responses b- cognitive responses; affective responses c primary responses; secondary responses d. secondary responses; primary responses e. None of the above