7. How many steps are there in building a Social Media Plan, and what is Step 3 of the plan? a. 4 Establish social media objections b. 4; Implement and integrate the plan c. 5; Segment and target the social customer d. 5. Select social media tools. 8. Sentiment analysis is a measurement that uses technology to detect what human element in social media users? a Mood b. Opinions c Beliefs d. Key performance. 9. Numerical or verbal descriptions that usually result from measurements of some sort are known as a frequency distribution b. software c data d. statistics 10. One type of B2B model of E-Business focuses on a facilitating sales transactions between business b. increases cost to customers. c. gaining the loyalty of individual buyers. d eliminating higher costs of finished products. 11. Gap.com, the clothier's on line site, focuses on conducting business with individual customers. This represents a model a B2B b. C2C c. manufacturer d. B2C 12. Online firms like Amazon.com that take a B2C model approach a emphasize a consumer focus b. try to build long-term relationships with their customers. c. try to understand how customers behave online. d are focused on individual buyers. e. all of the above 13. Which of the following is not an internal force affecting e-business? a. The economy b. The firm's planning activities. c. Management decisions. d. Available finances