7 If applicable to your organization: Explain the value of having mascots and how does it enhance branding and customer service give three examples. If not applicable create a mascot and give three examples of how the mascot could enhance branding, customer service etc. (3 pts) 8 Explain the value of having signage and how does it enhance branding, customer service and sales - give two examples. (2 pts. ) 9 Think about the product and service offerings of this organization. What would you say is the most important "product" they provide - support with a minimum of three points. (3 pts) 10 If you were to design a new - fill in the blank with the name of your organization, event etc. - What would it be? - describe and illustrate your concept and explain how and why you believe it would work. Include 3 different ideas. (3 pts) 11 If you wanted to "sell" this organization, event, celebration to a foreign country what would you list as the top two features and top two benefits? Explain with examples (4 pts) 12 What business, marketing, customer service, sales, brand building, customer loyalty CHANGES would you make to this organization into a better one - the answer "none" is unacceptable. Provide 4 points about marketing, customer service, sales, branding, and customer loyalty. (4 pts )