7. If your entire company strategy is built on selling products that are identical to that of your competition, but just at a lower price, we say that there is not a copied or beaten by another firm. a. unique marketing plan b. viable marketing mix C. suitable target market d. sustainable competitive advantage because the lower price can easily be 8. What flows logically out of the vision and mission of a firm (please see graphic below), in the process of corporate strategic planning? a. Maximizing profits b Strategy Analysis of the environment d. Evaluation using marketing metrics Process of strategic planning: Plan ???? Vision Mission 9. When marketers use the Postal Service to deliver products to consumers, which one of the 4P's are we referring to? a. price b. product c. promotion d. place 0 Is conscious marketing the same as corporate social responsibility? a. Yes, they are the same and can be used interchangeably b. No, they are not the same 1. Which one of the following does NOT belong in a SWOT analysis? a. Segmentation b. Opportunities C. Threats d. Weaknesses