7. In Olympics City, I decide that WXB-AM is the best radio station for my plan. The station is offering me a package of 25 spots during their morning program every week for four weeks. WXB-AM morning programming averages a 2.7 rating against Adults 2554. How many GRPs per week would this schedule generate, and how many GRPs would the four week schedule generate? 8. Your ad agency is purchasing a digital plan for an online clothing outlet. You are tasks with calculating the efficiency and effectiveness for this plan. You have purchased 1,000,000 impressions for one month across several sites which total 5,000,000 impressions monthly according to Nielsen. You paid $150,000. Over the course of a month the banner ads were clicked on 10,000 times. The client wants you to record for them the cost per impression and the cost per click. Solve for each. 7. In Olympics City, I decide that WXB-AM is the best radio station for my plan. The station is offering me a package of 25 spots during their morning program every week for four weeks. WXB-AM morning programming averages a 2.7 rating against Adults 2554. How many GRPs per week would this schedule generate, and how many GRPs would the four week schedule generate? 8. Your ad agency is purchasing a digital plan for an online clothing outlet. You are tasks with calculating the efficiency and effectiveness for this plan. You have purchased 1,000,000 impressions for one month across several sites which total 5,000,000 impressions monthly according to Nielsen. You paid $150,000. Over the course of a month the banner ads were clicked on 10,000 times. The client wants you to record for them the cost per impression and the cost per click. Solve for each