7) is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. A) Demand satisfaction B) Competitive advantage building C) Marketing D) Total quality management E) Value chain management 8) Items such as paper towels or sugar that are purchased for use by a family are considered A) consumer services B) consumer goods C) value propositions D) utilities E) industrial goods 9) marketing is the marketing of goods and services from one organization to another. A) Distributive B) Consumer C) E-commerce D) Business-to-business E) Target 10) Which of the following is an example of a transaction that might occur in business-tobusiness marketing? A) Maurice buys a new razor on his way home from work. B) The amateur gardener buys a new wheelbarrow. C) The retail outlet buys athletic shoes to sell in its store. D) The professional chef bakes a birthday cake for her son. E) Robyn's mother hires a math tutor to help Robyn pass algebra. 11) A firm's sales records including back-orders, out of stock items, and customer buying history are examples of A) marketing intelligence B) acquired data points C) external primary data D) marketing research E) internal company data 12) is the process of collecting, analyzing, and interpreting data about customers, competitors, and the business environment to improve marketing effectiveness. A) Market research B) Marketing management C) Competitive intelligence