,7 n' * emu" _r Specifically, the following list of elements: .. An introduction of the business and its founder. State the purpose of thepresegtation (investment) with brief agenda (what you will cover). " 1. An overview of your product or service. What is it? Visuals? 3. Include your Business Mission and key SMART objectives. and the brand promise. 4. Details of how you intend to gain competitive advantage* for your product or service. 5. A description of the segmentation, target market strategy\" for your product/service to the consumer market and the business market. 6. Positioning (using the bases from the lesson) for your primary market with a perceptual map ' 7. Description of the Marketing Environment (CREST factors summary) which your business will face. 8. Details of the Product Decisions made for your product or service. 9. Details of the Pricing Decisions made for your product or service. 10.Details of the Promotion Decisions made for your product or service. 11.Detaiis of the Distribution (place you can be found) Decisions made for your product or service. g